Search Engine Optimization


There’s some SEO in everything you do online. But that doesn’t mean everyone needs the same SEO services. Build your search engine optimization foundation with the trusted experts. We offer the right plans and strategies match your exact needs.
We provide transparent, ethical and organic SEO strategies that keep you ahead of the competition. SEO is not a simple task and involves many aspects of your online presence that are carefully optimized through our SEO Process.
We deliver holistic Search Engine Optimization solutions to maximize your organic website traffic potential. Get a high-ranking place in the search results with our SEO services.
No replication. No guess work. Just real results! We take time to understand your business and create a strategy to achieve the top ranks in the search engines. This could mean increased revenue for your website as a result of more traffic and conversions. With us, you can have your own SEO team dedicated to achieve constant results built over time to ensure the long term viability of your positions and value for your marketing spend.
Onpage SEO
It is the first step of SEO which helps in optimizing the website and content for specific keywords.
Offpage SEO
It is an on-going process to make sure your website ranks on the first page of SERP with the help of ON Page SEO.
Local SEO
If your business purpose is to serve locally then we can help you by making everyone aware in your locality.
International SEO
We will help your website rank high in SERP of other countries in google as well as local search engines.
E-commerce SEO
Seo of Ecommerce Website is important because of the competition involved with big brands.
Video SEO
Our VIDEO seo will help your get your video on youtube or other streaming websites on top of the search page.

Benefits of SEO

SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not.

Rank higher on search engine results

Content aimed at targeted audience

Exposure to the right audience based on targeted keywords

Increase traffic to your website

Provide a steady stream of quality leads

Lead to a higher conversion rate

Improve your online presence

SEO Process

SEO Process is focused on several SEO best practices: on-page optimization, content development, link building (inbound, outbound, and internal links), performance, site architecture, off-site SEO, social media integration, analytics and reports.

Account set-up
The first step involves analysis of your online presence, website, link structure, code, meta tags and website content. In this phase, we will also analyze your your top competitors that show up on search engine results for the keywords you plan to rank on.
Keyword Research
With careful keywords research and selection, we plan for winning the other half of the online battle. Some of the factors that impact your keywords are your demographic, geographic location, the type of your practice, and your physical and online competitors.
Content Strategy
We ensure that the messaging is engaging and meaningful for your target audience by optimising website content with relevant keywords.
Optimising Conversions
After optimising your website for SEO, we set out to meet online business goals that matter to you the most – conversions and lead generation.
Link building
Link building remains an important part of SEO strategy. Links from other trusted websites can boost your practice website’s visibility and search engine ranking. We only obtain links from relevant and clean links websites. Speed up the process of getting new links.
Page loading speed
How fast your pages or website loads on desktops and mobile devices is an important ranking factor for all search engines. How quickly your page and its content loads can impact user experience and could spell the difference between your potential patients calling you and abandoning your website.
Social media integration
Social media is the new word-of-mouth and has become an integral part of search. SEO strategy involves integrating your social media with your website to diversify search results.
Analytics and reports
Shadow infosystem provides complete access to analytics and monthly SEO reports, including ranking reports, graphs on rankings, traffic flow, click rates and more.

Local SEO

Local SEO is ideal for small businesses and shops that rely on local consumers. Companies that usually profit the most from local search are restaurants, bars, car mechanics, beauty salons, etc.
Local SEO is much easier to perform than national SEO. First and foremost, there is a much lower online competition. Secondly, Google is inclined to show all the local companies online that match your search and are close to you. In that sense, it is much more inclusive than exclusive. It all depends on the target audience.

Here are some strategies that can help your regional SEO:

Include the company’s city and address on the contact page of your website

Add your city, neighbourhood and address to the service pages of your site

Add other information that might be relevant to local users (local phone number, map, working hours and so on)

Create social media profiles that feature the company’s contact information

National SEO

National SEO is an ideal SEO strategy for big corporations, franchises, and online shops. These websites are interested in reaching as many people as possible. As they increase the number of online visitors (regardless of their location), they are more likely to increase their profit.
Unlike local SEO, optimising your website on a national level is a much harder task. In a way, you have to prove to Google that you’re among the best companies within your country. This is especially true nowadays as it has become much harder to mislead Google with cheap techniques like link building and keyword stuffing.

Here are some strategies that can help your national SEO:

Make sure that your site has a proper structure and you can easily reach any page in 2-3 clicks

Ensure that your website is mobile-friendly and all its pages load quickly for users

Your content should be optimised for particular keywords and, you need to have proper usage of semantics

Get rid of any errors you encounter

Frequently Asked Queries

I have a small/mid-size online business; do I really need SEO?

Short answer, yes you do.
Generally, over 50% of your website visitors come through Search Engines. Most of them are discovering your site for the first time after searching for a relevant keyword. Search engines like Google assign weightage to websites based on parameters like technical efficacy and content when showing results. To make sure that your website is in sync with those parameters and ranks at the top, you need SEO.

The time, taken by any website to see a better ranking on google always depends on several factors such as how much old is the target website? Does the website have some backlinks already? generally websites at least 1-year-old can climb in ranking way faster than newly created ones. On average older websites can start showing improvements in results in 2 to 3 weeks whereas newer website can take more time. The whole process includes crawling, re-indexing new content and creating backlinks for improved search engine results. You will get a glimpse of what to expect in the future after the initial process. We will deliver the results in due time.

There can be a number of reasons. You might be working with an active 'Google penalty' without even knowing it or maybe the SEO was not done correctly, or you are in a super competitive niche where your peers are deploying better digital marketing strategies. If you need help, call us up for a free SEO audit of the website.

Google is constantly working towards delivering “more personalized search results”. In this quest, the company releases periodic updates to its search algorithms. A Google penalty or ‘action’ is applied when your website is caught violating one or more of its guidelines. Getting a penalty lifted can take anywhere from a few weeks to a year. That's another reason why you should have an SEO expert on board to assist you.

Like we said, SEO is like evolution, you get better with time and efforts. You might start seeing initial results for some very obscure keywords within a few days of doing SEO. After a month, you will start ranking on more relevant keywords, and after a year, your SERP rankings will increase for even more focused keywords.
The ROI of SEO varies from industry to industry. Basically, it depends on how important it is for your business to come up as the top recommendation in search results? Let's sit together to find out.

SEO can be a serious asset if online marketing is an important part of your business. Focused keyword selection and content strategy combined with a technically sound website can help you in bypassing competition and tapping new markets. The best part about SEO is that your conversions are completely organic and thus, help you in building genuine brand awareness and loyalty. Which, in turn, helps your organic revenue.

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