Short answer, yes you do.
Generally, over 50% of your website visitors come through Search Engines. Most of them are discovering your site for the first time after searching for a relevant keyword. Search engines like Google assign weightage to websites based on parameters like technical efficacy and content when showing results. To make sure that your website is in sync with those parameters and ranks at the top, you need SEO.
The time, taken by any website to see a better ranking on google always depends on several factors such as how much old is the target website? Does the website have some backlinks already? generally websites at least 1-year-old can climb in ranking way faster than newly created ones. On average older websites can start showing improvements in results in 2 to 3 weeks whereas newer website can take more time. The whole process includes crawling, re-indexing new content and creating backlinks for improved search engine results. You will get a glimpse of what to expect in the future after the initial process. We will deliver the results in due time.
There can be a number of reasons. You might be working with an active 'Google penalty' without even knowing it or maybe the SEO was not done correctly, or you are in a super competitive niche where your peers are deploying better digital marketing strategies. If you need help, call us up for a free SEO audit of the website.
Google is constantly working towards delivering “more personalized search results”. In this quest, the company releases periodic updates to its search algorithms. A Google penalty or ‘action’ is applied when your website is caught violating one or more of its guidelines. Getting a penalty lifted can take anywhere from a few weeks to a year. That's another reason why you should have an SEO expert on board to assist you.
Like we said, SEO is like evolution, you get better with time and efforts. You might start seeing initial results for some very obscure keywords within a few days of doing SEO. After a month, you will start ranking on more relevant keywords, and after a year, your SERP rankings will increase for even more focused keywords.
The ROI of SEO varies from industry to industry. Basically, it depends on how important it is for your business to come up as the top recommendation in search results? Let's sit together to find out.
SEO can be a serious asset if online marketing is an important part of your business. Focused keyword selection and content strategy combined with a technically sound website can help you in bypassing competition and tapping new markets. The best part about SEO is that your conversions are completely organic and thus, help you in building genuine brand awareness and loyalty. Which, in turn, helps your organic revenue.