WE ARE DIGITAL MARKETING
EXPERTS

We are an integrated digital marketing company fueled by passion, brave ideas, innovation and human-centered experiences. Our pool of inspired thinkers and strategists like to keep things simple, honest and transparent while leveraging game-changing technology, data-driven strategy, and extraordinary creativity to get results we can be proud of. We are passionate about all aspects of digital marketing, including social media management, email marketing, SEO, PPC, analytics and CRO, and website and mobile app development.
Digital Marketing as the word suggests is the marketing of the products and services via digital sources.When marketing of goods is done via the internet to increase the page views of the websites and selling their goods or services through the computers itself is included under digital marketing.The various tools of Digital Marketing are,Search Engine optimization,Search Engine Marketing,Email Marketing,Social Media Marketing etc.To see it in a broad perspective digital marketing is the future of the market because internet has become the market. Branding is basically increasing the value of the brand,that is all activities which are diverted towards portraying the image of the brand and strategizing ways to put forward the positive image of the brand.
We realise there’s a lot of different types of digital marketing. And these are…
SEM (Search Engine Marketing)
SEM or Search Engine Marketing is generally considered to cover both PPC and SEO work.
SMM (Social Media Marketing)
Engage with our social media marketing services to reach your target audience and drive sales over time.
Online Reputation Management
Digital has been working with companies for years now, to improve their online reputation.
PPC (Pay-per-click)
Pay per click is an incredibly powerful marketing strategy that can generate businesses thousands
in revenue.
Content Marketing
As a premium content marketing agency, we deliver comprehensive content for your digital marketing requirements.
Mobile Advertising
Mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablets using wireless connections.
Lead Generation
Using effective social media marketing strategies generate leads through facebook, linkedin and other social networks which result into increase in sales.
Promotional Posting
Promotions refer to the entire set of activities, which communicate the product, brand or service to the user. Sales promotion is a part of the overall promotion effort.
Brand Awareness
Social media marketing campaigns on platform such as Facebook, Instagram, Linkedin, Twitter or Pinterest these potential have the potential to boost the brand awareness.

Benefits of Digital Marketing

Here are 10 advantages of digital marketing that will surely help you make the right decision for your business.

Increase Customer Loyalty with Frequent Communications

Engage the Customer at Every Buying Stage

Target the Right Audience

Generate a Consistent Lead Pipeline

Optimize and Obtain Better Conversion Rates

Accurately Measure All Results

Gain Brand Credibility

More Cost-Effective Than Traditional Marketing

Compete with Large Corporations

Higher ROI from Your Campaigns

Digital Marketing Process

Digital Marketing Process can be universally applied to any Business, Product, Brand, or Individual. Following is a 5 Step Digital Marketing Process, that can be used for marketing anything on Digital Media.

Research
At this stage, you will collect all the information that will be required for decision making in the next stages. Information collected during the research will become your raw material to strategize & create your digital marketing campaign.
Create
Once you collect information at the research stage, you can now start creating (Objectives / Goals, Strategy, Plan, Creating Primary Digital Identities). These are the places where you want your target customer to reach & ultimately buy your products & services.
Promote
After your primary digital identities are fully ready, you will start promoting them. Your options to promote your website/blog / app will be: (Search Engines, Display Network, Ecommerce Portals, Social Media, Email, Website, Blog, App, Messaging.etc)
Analyze
Analyzing is like looking at the outcome of your digital marketing work. Google Analytics is widely popular to generate analytics of your primary digital identities. This is also called as generating relevant traffic. The 4 major sections of Google Analytics are:(Audiences, Acquisition, Behavior, Conversion)
Optimize
At this stage, based on analysis & observations, you start making changes (fine-tuning). The changes could be in your primary digital identities or digital marketing channels. Changes are also referred to as content & design of your identities & promotional communication.


OUR APPROACH

UNDERSTAND

A deep understanding of your business, ideologies, values as well as your competitors’ social media strategy helps us understand well enough what message needs to be communicated to your current and/or prospect customers that will trigger the buying decision.


STRATEGISE

Leave it to us to keep your social media channels trendy. We design sophisticated campaigns that might get executed in a short period of time but stay impactful in the long run.


IMPLEMENT

Know that a superb job is being done when social media channels being handled by third party agencies don’t look that way. That’s what we bring to the table. With careful and constant efforts put in by us, your channels remain trendy, up-to-date and look authentic.

Frequently Asked Queries

What are the best Digital Marketing Strategies followed by Digital Marketing Agencies ?

Digital Marketing Strategies include a series of activities that help you achieve your goals for various channels like paid, earned and owned media. Depending on your business goals, your strategies might vary. Digital Marketing agencies build strategies based on seven core capabilities, which are a strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.

Digital Marketing agencies provide a lot of services for various online activities like Search Engine Optimization (SEO), Content Marketing (Blogging & Article Writing), Downloadable Content Offerings, Email Marketing, Social Media Marketing, Pay-Per-Click (PPC) Marketing, Video Production, Website Design / Micro-site Development, Public Relations (PR).

Digital Marketing helps you build your online business and generate sales and profits through different channels and platforms. To increase the reach and awareness of your business, Digital Marketing Services are essential and highly recommendable since you get the opportunity to reach out to your target and communicate one-on-one with them.

Digital Marketing services help you increase brand awareness, brand loyalty and drive sales for your business. The main advantage of Digital Marketing is that it helps you measure success, performance and results of all the activities across all platforms in a very cost-effective way.

To perform Digital Marketing activities like SEO, Analytics, Content Marketing, Social Media, Email Marketing etc., Digital Marketing Agencies use a lot of automation tools to ease their campaign-related work. Google Analytics, SEM Rush, Google Adwords, Keyword Planner, HootSuite and sproutSocial are some of the most used tools.

Digital Marketing consists of a lot of activities which can help different business types and needs, but the best and most beneficial activities which every business must use are SEO ( Search Engine Optimization), SEM ( Search Engine Marketing) or PPC, Social Media activities and Email marketing. These activities will help create a good online presence. These days a lot of importance is given to Content Generation and Marketing. Though it is a long-term process, but it helps create a strong brand recall and perception.

Brand awareness in digital marketing means creating a digital identity for your target audience. It helps you create and spread knowledge about your brand/organisation. This activity is generally helpful whenever you launch a new product/service or brand.

Any branding or advertising activities carried out on digital channels including search engines, social media, emails, SMS, website and apps fall under digital marketing. Due to extensive digitalisation, almost everyone requires digital marketing services to create a digital presence or footprint. You can easily out reach out to your target audience through one digital channel or another.

"A digital markting agency that provides 360 degree marketing services can provide SEO consulting service for your website. As approximately 72% people searche on google about their queries, SEO consultants can help you present the right type of content to the right people at the right time.
A digital marketing agency can do detailed website analysis, backlink audit, UX evaluation and develope a customize SEO strategy to reach your business goals."

A performance marketing agency always takes a Data-Driven Approach to formulate strategies that help in achieving goals in the given period of time. Based on the final goal of the project, data is analysed, campaigns are run, and results are delivered. The process of creating strategies, ideation and crisis management are also an integral part of a performance marketing agency's work.

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